Have you fallen victim to "Consumer Profiling" without even knowing it?
Are you at risk of paying higher prices than normal because you don't know how sign companies operate?
You’ve probably heard about “racial profiling” before,right? But have you ever heard of “consumer profiling?” This kind of discrimination targets a broader range of personality types and customers. And if you’re not careful, you could become a victim of this everyday practice without even realizing it.
Sign companies customarily use their own discretion to price each individual client's job. Unfortunately, consumers are frequently “sized up” – on the spot – and targeted for higher pricing. Even national “Fast Sign” franchises are free to “profile”potential customers and change sign prices at will because there’s no uniform pricing schedule individual franchise owners are required to follow.
Since pricing charts are almost always hidden from public view, consumers often become suspicious of these practices and instinctively try to protect themselves, but at what costs?
What is the cost of saving money?
In business, we’re all fighting the clock. Shopping, researching the internet, shuffling through the yellow pages, comparing, averaging and weighing your options all takes valuable time. Time that diverts your attention away from
other important tasks.
Others attempt to save money on their business signs through negotiation. While a rare few may actually enjoy the process of haggling over price, the rest of us would prefer to avoid this type of confrontation altogether. A number of people find the whole process distasteful, demeaning or even embarrassing.
For optimal security, your credit card number is deleted automatically from our secure servers immediately after you place your order. To comply with tax laws, we may keep a printed copy of your order on file in our Accounting Department.