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Frequently Asked Questions

How long will it take to receive my order?
You can get your order in your hands as fast as you need it. Standard turnaround is 7 business days. We keeps you posted with updates by e-mail when proofs are confirmed and your order ships. If you prefer to have our graphic designer create a layout for you, we turn around proofs within minutes and hours, not days. You can preview your design right online and speak directly with our graphic designer to tweak your layout until you are totally satisfied.

What exactly are custom business signs?
"Custom Signs" refers to a diverse range of "built to order" All business signs, image and identity products can be cost effectively produced to match your specific requirements. Design options for custom business signs and custom vinyl banners include simple, clean layouts to vivid, full-color digital signage. Clients have a virtually unlimited range of options to choose from. Highly specialized computerized sign making equipment has made custom signs readily available to small and large businesses alike. Specialty signage such as custom real estate signs and custom vinyl church banners help represent the variety of our product offering. The fact is, we offer just about every kind of business sign you can imagine, except billboards.

Are custom signs & custom vinyl banners really cost effective?
The price points for custom business signs are well within reach for even the smallest size company. Custom signage and custom vinyl banners work like a silent salesman promoting specific messages to a target audience 24 hours a day, 7 days a week, 365 days a year. Since custom real estate signs continue to do their job for years, the cost per advertising impression is remarkably lower than all other types of advertising. When people advertise using other media, a continuous capital outlay is required month over month without ever having the benefit of ownership. Custom business signs are a capital investment in the present and future of your company or organization. By calculating your actual return on investment, you can readily see why custom business signs routinely pay for themselves many times over.

"How do I choose the most effective business sign for my company?"

The first step to choosing the most effective custom sign for your business is to determine the exact purpose of the sign. For example:

  • Will you be advertising your business, using the sign as an informational sign or direct traffic flow?
  • Is the custom sign intended to be permanent or temporary?
  • Where will the sign or custom vinyl banner be displayed? Inside or outside?
  • Who do want to see your message?
  • How will the business sign be installed?
  • What is the viewing distance for the sign?
  • How many seconds will your audience have to view the sign?

By starting with these basic questions and reading the information pages contained within this site, you will be well on your way to matching the attributes and characteristics of all the sign types available to fit your individual needs.

When you need help, Scott's Sign Shop of fargo  is only a phone call or e-mail away

Create top-of-mind brand awareness for any Small Business
Attractive custom signs effectively brand a small business and the physical location just as a product label brands a specific product. All successful businesses utilize customized signage and custom banners to reinforce the image of their company and create top-of-the-mind awareness with potential customers within their local region. Even churches use vinyl church banners to advertise revivals and promote inspiring messages throughout the year. By visually branding your business image and identity into the minds of your clients and potential customers, you are developing and reinforcing a memory for the products and services you offer so when they are needed again, you are more likely to be remembered. Branding your business involves not only custom signs, but also custom vinyl letters and vinyl graphics applied to company vehicles, business cards, stationary, uniforms and promotional items. is a "One-Stop Business Shop" offering an unusually broad range of business identity products.

Does your business rely on impulse purchases?
Strategically located custom vinyl banners and custom signs can have a significant overall impact in the success or failure of a small business. Unfortunately, signage ordinances have severely restricted the size signs businesses are allowed to have. To offset such restrictive ordinances, you can put the “real estate” on your company vehicles to better use. With eye-catching custom vinyl letters and vinyl graphics, your company vehicle can become a stationary billboard for your business. In fact, some of our clients have purchased large used box trucks cheaply just to display their business signage in the parking lot. Any attractive custom sign will capture the eye and interest of people passing right in front of your business so your business sales potential and resulting profitability is effectively enhanced. Custom business signs that are easy to see and pleasing to look at can create unplanned stops resulting in impulse purchases ... over and over again. So be sure to make your customized signage and seasonal custom vinyl banners a focal point of your business location.

7 Reasons Why No Business Should Be Without Custom Signs

  1. One of the single most important reasons to purchase custom signs is for the survival and ongoing prosperity of your business. How can any business fulfill it's economic potential without the right type of signage?
  2. Historically, custom signs and custom vinyl banners remain one the most cost effective forms of advertising for any size business.
    Attractive signs can enhance visibility and increase your opportunity for success.
  3. Highly visible custom signs are considered a professional courtesy to those who need to quickly identify your business location in fast traffic.
  4. Signs introduce your business, products and/or services to all those passing by your business prompting first time visitors and orders.
  5. Thousands of advertising impressions are made daily by effective custom signs & vinyl banners in order to draw new clients into your place of business. Signs work silently to promote new business transactions 24 hours a day, 365 days a year.
  6. The United States Census Bureau says that a whopping 18% of all households relocate each year. As your customers move out of the area, you need to replace them by attracting people new to the area. This is especially true for custom real estate signs
  7. Custom signs develop memory for your location and the products and/or services you offer encouraging a change from usual buying habits.

Want To Attract Customers Outside Of Your Local Region?
It is estimated that 33%-50% of customers shop outside of their immediate local area. Highly visible custom business signs will help draw a significant number of these mobile consumers to Stop, Shop & Buy.

Need Custom Signs, Custom Vinyl Banners, Custom Real Estate Signs Fast?
Real Estate Signs, Digital Banners, Custom Vinyl Banners, Custom Banners, Custom Vinyl Church Banners, Vinyl Letters and Vinyl Graphics are our specialty! is a custom sign manufacturer based in Fargo, ND shipping to all 50 states including:Alabama AL, Alaska AK, Arizona AZ, Arkansas, AR, California CA, Colorado CO, Connecticut CT, Delaware DE, Florida FL, Georgia GA, Hawaii HI, Idaho ID, Illinois IL, Indiana IN, Iowa IA, Kansas KS, Kentucky KY, Louisiana LA, Maine ME, Maryland MD, Massachusetts MA, Michigan MI, Minnesota MN, Mississippi MS, Missouri MO, Montana MT, Nebraska NE, Nevada NV, New Hampshire NH, New Jersey NJ, New Mexico NM, New York NY, North Carolina NC, North Dakota ND, Ohio OH, Oklahoma OK, Oregon OR, Pennsylvania PA, Rhode Island RI, South Carolina SC, South Dakota SD, Tennessee TN, Texas TX, Utah UT, Vermont VT, Virginia VA, Washington WA, Washington DC, West Virginia WV, Wisconsin WI and Wyoming WY.

Scott, Customer Service Manager

With 15 years of customer service experience, Scott works to ensure that your experience with Scott's Sign Shop is a good one. Thanks to his efforts, you'll get what you need when you need it.

Letter Visibility Chart for Signs

Letter Height - 3" Readable Distance - 30'

Maximum Readable Distance - 100'

Letter Height - 4" Readable Distance - 40' Maximum Readable Distance - 150'
Letter Height - 6" Readable Distance - 60' Maximum Readable Distance - 200'
Letter Height - 8" Readable Distance - 80' Maximum Readable Distance - 350'
Letter Height - 9" Readable Distance - 90' Maximum Readable Distance - 400'
Letter Height - 10" Readable Distance - 100' Maximum Readable Distance - 450'
Letter Height - 12" Readable Distance - 120' Maximum Readable Distance - 525'
Letter Height - 15" Readable Distance - 150' Maximum Readable Distance - 630'
Letter Height - 18" Readable Distance - 180' Maximum Readable Distance - 750'
Letter Height - 24" Readable Distance - 240' Maximum Readable Distance - 1000'
Letter Height - 30" Readable Distance - 300' Maximum Readable Distance - 1250'
Letter Height - 36" Readable Distance - 360' Maximum Readable Distance - 1500'
Letter Height - 42" Readable Distance - 420' Maximum Readable Distance - 1750'
Letter Height - 48" Readable Distance - 480' Maximum Readable Distance - 2000'
Letter Height - 54" Readable Distance - 540' Maximum Readable Distance - 2250'
Letter Height - 60" Readable Distance - 600' Maximum Readable Distance - 2500'